Cztery strony kultury

Description

Cztery Strony Kultury (“Four Sides of Culture”) is the first YouTube channel created under kulturalubelskie.pl, featuring interviews and conversations with representatives of various cultural fields — art, science, sports, and religion — from the Lublin region.

For the project, I designed a distinctive logo and visual identity that symbolize openness, diversity, and the multidirectional nature of culture.
The logotype features four colorful arrows, each pointing in a different direction — red, yellow, green, and navy blue — representing the four areas of cultural expression and the exchange of ideas.
The composition combines dynamic movement with minimalist typography, creating a clean, modern identity that conveys both energy and inclusivity.

The result is a vivid yet balanced visual language, perfectly suited to a multimedia platform dedicated to dialogue and cultural exploration.