Barbioszka Lashesh & nails

Description

For Barbioszka, a lashes and nails studio, I developed the complete brand identity — starting from the name itself.
The client gave me full creative freedom and didn’t want a typical beauty-industry name filled with clichés like “beauty,” “glow,” “lashes". She wanted something personal, distinctive, and full of character.

Inspired by her beloved cat, I created the name Barbioszka and built the entire visual identity around this idea.
The logo features a stylized wild cat with expressive green eyes, combining elegance with a touch of fierceness — a perfect visual metaphor for the confidence and boldness her services give to clients.

Additional brand symbols, such as the cat’s paw with sharp claws, subtly reference nails and lashes while maintaining a refined, minimal aesthetic.
The warm beige palette paired with deep black accents creates a sophisticated, modern look, helping the studio stand out in a highly saturated market.

The result is a unique, personal, and memorable identity, rooted in the client’s story and elevated through a clean, contemporary design language.